Starbucks Valentine Promotion
Valentine's at Starbucks was a short and sweet promotion lasting just one week. The objective of this mini-campaign was not only to drive product sales but also to create a bit of fun for customers and build brand buzz in the process. With Valentine's Day traditionally focused on romance, this promotion aimed to broaden its appeal, making it more inclusive for all customers and every kind of #starbucksdate. Working closely with the lead writer on the project, we brought this concept to life in-store and across social channels with playful design and messaging.
Roles & Contributions: Conceptual development; lead designer & illustrator