Starbucks Summer Promotion

Starbucks' morning business was solid, but business metrics revealed untapped potential in the afternoons. Working closely with marketing and leadership, our team crafted a playful, summery campaign that positioned Starbucks as the perfect spot for an afternoon break to recharge, refresh, and refuel. Despite a tight three-week timeline from concept approval to releasing hundreds of print-ready files—and the complexity of coordinating dual photoshoots across two studios—we developed innovative processes that enabled us to successfully launch the campaign and meet business objectives.