Starbucks Summer Teavana Promotion
This promotion marked the launch of Teavana Shaken Iced Tea Infusions—a new beverage platform in Starbucks core retail stores. The marketing objective was to entice trial, drive awareness, and grow sales to capture a larger share of the iced tea refreshment business. I was lead designer and creative team manager working cross-functionally with both internal studio teams and external agencies to help bring this new platform to life across multiple channels and customer touchpoints.
Roles & Contributions: Creative manager/lead designer; conceptual development; photography planning & development work stream.