Starbucks Spring Promotion
With a three-part marketing objective centered around Starbucks macchiatos, a chocolate story, and a seasonal coffee, our team delivered a cohesive campaign with a handcrafted expression that showcased Starbucks partners' passion, artistry, and expertise. As senior designer, I co-developed the concept, created the look and feel, led design development, art directed food and beverage photography, and collaborated cross-functionally to bring the campaign to life in-store and across digital channels.
Roles & Contributions: Sr. lead designer & art director; collab on concept & design development, food & beverage photo art direction, photography planning & workstream.