Starbucks Holiday Promotion
The Holiday 2016 promotion focused on togetherness, reinforcing Starbucks as a festive destination where customers could share cheerful moments over coffee. As senior designer, I collaborated with leadership, numerous creative partners, and cross-functional teams to bring this campaign to life. I developed layouts and design assets, art directed photoshoots, managed post-shoot workflows, and assisted with various aspects of team coordination.
Roles & Contributions: Sr. designer & art director; collab on concept & design development, food & beverage photo art direction, photography planning & workstream.