Starbucks Fall Promotion
The Pumpkin Spice Latte, a drink conceived by Starbucks in 2003, is a seasonal favorite. As the lead designer for the fall campaign, I contributed to design development, photo art direction, and workflow management for the primary promotional signage. The cut paper illustration for the PSL montage was created by a talented illustrator and designer, whose design treatment for international markets was adapted and optimized for the North American retail market.
Roles & Contributions: sr. lead designer; co-concept development; co-art direction; photography planning & development work stream.