Brand Reference: 2022 Global Brand Book
In collaboration with the Creative Director and the content design team, I led the formative design development of this brand reference, employing content strategy and design thinking to enhance its scope and versatility, while also elevating the design to better reflect the core brand expression. The result was a more robust and useful brand resource, addressing a broader range of guidelines to support various brand and communication needs.
Product Promotion: Limited Edition Collection
Hydro Flask regularly launches limited-edition collections to attract new customers and engage their loyal fans. In FY21, the Ebb & Flow bottle collection introduced innovative design elements like marbled-color bottle boots and color-matched caps and straps. Collaborating with the writer and Creative Director, I helped develop a promotional campaign that not only showcased the new collection but also reinforced Hydro Flask’s adventurous, nature-inspired ethos.
Logo Design: Brand Programs
Guided by Hydro Flask’s ethos of authentic care for people and the planet, I designed three brand program logos that harmonized with the brand’s optimistic tone and graphic style, reinforcing its positive and adventurous spirit.
