Hydro Flask Global Brand Book

In 2022, the Hydro Flask Brand Book underwent a comprehensive update to provide deeper, more expansive brand guidelines. In partnership with the Creative Director and content design team, I led the formative development, building on the foundation of the previous brand guide, focusing on assessment, design thinking, content strategy and elevating design expresssion. The core elements of the brand—its strategy, visual and verbal identity—were already well-established. Our focus was to evolve the older legacy guide into a more robust and versatile resource that covered a wider range of brand guidelines and touchpoints.