Marketing & Digital Support
SanMar’s marketing calendar was filled with seasonal promotions and initiatives, alongside a regular cadence of quick-turn product promotions, customer outreach, and bi-weekly educational content. Our creative teams collaborated closely with cross-functional partners to develop these high-volume, fast-paced projects. Our team also created digital assets for various website needs, marketing and sales support. Below is a sample of homepage banners.
Corporate Communications
In addition to product promotion, I was involved with various brand and corporate communications, eg, Corporate Responsibility Reports, Sales Enablement, Customer Outreach, Employee Experience and more.
Sustainability Report
The 2022 SanMar Sustainability Report, a key communication for SanMar’s ESG reporting, highlighted their progress and ongoing efforts toward achieving sustainability goals. Deliverables included a microsite, a content-rich PDF, a printed highlights brochure, email communications, and various other print and digital assets designed to raise awareness among both internal and external audiences.
Employee Experience: Anniversary & Recognition
SanMar values the hard work and dedication of its employees, fostering a culture of appreciation through recognition programs. These initiatives not only highlight individual achievements but also strengthen a sense of connection and belonging, making employees feel acknowledged and valued for their contributions.
SanMar Sports
In addition to visual design support of marketing and corporate communcations, I contributed to the evolution of the parent SanMar brand and the creation of the SanMar Sports brand. I designed the new brand logo and played a key role in the preliminary creative development of various interim marketing materials as the brand was rolled out.
